Combating Underage Use

No one underage should use JUUL products or nicotine in any form. Data in the U.S. show rates of underage use of our products that are unacceptable. We are working to reverse this trend by focusing on restricting access to our products and limiting appeal of our products.

Over the past few years trust in our company and category has eroded. Juul Labs is committed to taking concrete action to re-earn that trust. Since November 2019, we have halted all broadcast, print and digital product advertising in the U.S., suspended distribution of all flavored products other than tobacco and menthol in the U.S., and fundamentally restructured our company to focus resources on the development of technologies aimed at combating underage use and submitting high-quality, scientifically-rigorous PMTAs.